After the Trade Show

Following last post, what do you expect to gain from Trade Show?

Sometimes results can be hard to measure. Most of the results will show when people start calling, or you start calling them back and seeing the real interest.So in this case where do you go in order to see your results? Your web page, your phone calls, and any other material you had at the Trade Show that recorded people’s interest in your product.

Let's start with your web page: A good and up to date web page with search engine optimization (SEO) gives you the advantage of being noticed, but also gives you some valuable tools; like the number of people that have visited your site.

Having a SEO will improve marketing ideas in different areas, and will also help you to achieve your goals quicker. Calling back: Phone calls give you the advantage to remember the client, and also address some of the issues that you might have left out. It will also give you a sense of the customer’s interest level. The downside to this is that phone calls are still expensive and takes too much manpower, but is still the best resource for immediate results.

Your recorded material will give you a quick result; it won't give definitive numbers and answers but will give you an idea and a direction to reach the next step.

If you have questions about this, do write us at info@studiobananas.com

What to do on a 10' x 10' tradeshow space to speak out.

After years of helping people out, and also seeing some wonderful stands; Studiobananas can say that we have the know how for a low budget set up that can speak out for you.

Here are some tips that we will like to share with you all.

- Set a goal or goals of what you want to achieve on the trade show.

- What would you like the customers know about you
- Simplify your information
- Create a visual language

- Bring some samples and something trials so can people interact with your product.

- Try to stay away from pens, and little promotional items, people tend to throw them away and it is a high cost for your company.
- Interact with customers, tell them what is it about your product and how it is different from the competition.

- Learn about ways to creat your booth on low budget, remember the cost ratio has to work for you not against you.

- Studio Bananas has some grate ideas. Please write to freyes@studiobananas.com if you want to learn more about it.